Advantages
- ✓ Creates consistency across first touchpoints.
- ✓ Tests the logo in real usage conditions.
- ✓ Gives the team clear colour and type rules.
- ✓ Keeps scope leaner than full brand strategy.
Service 07 · About 5–7 days
Mini brand identity design
A practical logo, colour and typography system with core applications for a consistent brand launch.
Best fit
New brands and small stores that need a professional visual foundation before expanding.
Intended result
A usable identity with clear rules, not just a single logo file.
Deliverables
What you receive
Final quantities are confirmed in the quote. This standard structure keeps scope visible to both sides.
- 01Primary logo and compact mark
- 02Colour and type system
- 03Spacing, size and background rules
- 043–4 priority applications
- 05Print and digital exports
Before you decide
Benefits and limitations, stated clearly.
Limitations to know
- — Does not replace full strategic brand research.
- — Trademark clearance and registration are excluded.
- — Concept and application counts follow the quote.
- — Brand name and positioning must be confirmed.
How Terra11 helps
Support that keeps the project on track
- 01Review category clichés before concepting.
- 02Build ideas from genuine product or service traits.
- 03Test small-size, monochrome and material use.
- 04Provide a concise usage guide.
What to prepare
Inputs that save time
- 01Confirmed brand name
- 02Product, audience and personality description
- 033–5 references with reasons
- 04Priority applications for the first three months
Project workflow
Six checkpoints from review to handoff.
- 01
Current-state review
We review available assets, channels and the most important constraint to solve first.
- 02
Scope and proposal
You receive up to two options with countable deliverables, timing and revision limits.
- 03
Inputs and brief
Both sides confirm files, requirements, ownership and approval criteria before production.
- 04
Design and preview
A representative direction is produced and explained before the system is expanded.
- 05
Revision and quality control
Up to two scoped revision rounds followed by content, size and consistency checks.
- 06
Handoff and support
Organised exports, source files where scoped and a practical usage guide are delivered.
Start a project
Send a few real files, your goal and your expected timing.
Terra11 will review the request and return a suitable scope and quote after the requirements are clear.
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