Sample project 03 · Online retail
Desk-lamp advertising banners with clear messaging
Three banners separate product value, promotional offer and guidance for three light modes.
Project analysis
Design begins with the problem.
Build a coherent campaign in which every banner answers a different buyer question.
- Audience
- People comparing the offer and deciding whether it fits their needs.
- Problem
- Build a coherent campaign in which every banner answers a different buyer question.
- Strategy
- Explain the adjustable lighting function.
- Success criteria
- The system communicates clearly and delivers 3 square campaign banners, consistent type and colour system, on-image product guidance.
Project process
Six steps from inputs to handoff.
Every step has an objective and approval point. Production does not move forward while critical information remains unconfirmed.
- 01
Collect inputs
Review source materials, required channels, rights and practical constraints.
- 02
Define the problem
Build a coherent campaign in which every banner answers a different buyer question.
- 03
Approve direction
Explain the adjustable lighting function.
- 04
Build the key example
Prioritise the offer and a visible CTA.
- 05
Expand and quality-check
Show the three-mode operation directly on the banner.
- 06
Approve and hand off
Export and organise: 3 square campaign banners, Consistent type and colour system, On-image product guidance.
Design decisions
Why this direction works.
The visual system is tied to a real communication job, not a style chosen in isolation.
- 01
Explain the adjustable lighting function.
- 02
Prioritise the offer and a visible CTA.
- 03
Show the three-mode operation directly on the banner.
Deliverables
A usable system, not a single isolated image.
- 013 square campaign banners
- 02Consistent type and colour system
- 03On-image product guidance
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