Sample project 04 · Spa / aesthetics
Premium 3×3 spa content system
Nine coordinated posts cover services, treatment journey, experts, products, space and booking.
Project analysis
Design begins with the problem.
Create a credible spa page with enough content roles to publish consistently without repeating model imagery.
- Audience
- People comparing the offer and deciding whether it fits their needs.
- Problem
- Create a credible spa page with enough content roles to publish consistently without repeating model imagery.
- Strategy
- Assign a repeatable purpose to each of nine posts.
- Success criteria
- The system communicates clearly and delivers 9-post social grid, 6 reusable content pillars, colour and publishing rhythm guide.
Project process
Six steps from inputs to handoff.
Every step has an objective and approval point. Production does not move forward while critical information remains unconfirmed.
- 01
Collect inputs
Review source materials, required channels, rights and practical constraints.
- 02
Define the problem
Create a credible spa page with enough content roles to publish consistently without repeating model imagery.
- 03
Approve direction
Assign a repeatable purpose to each of nine posts.
- 04
Build the key example
Combine service, ingredient, space and product imagery.
- 05
Expand and quality-check
Use mineral green, cream and copper instead of generic pink.
- 06
Approve and hand off
Export and organise: 9-post social grid, 6 reusable content pillars, Colour and publishing rhythm guide.
Design decisions
Why this direction works.
The visual system is tied to a real communication job, not a style chosen in isolation.
- 01
Assign a repeatable purpose to each of nine posts.
- 02
Combine service, ingredient, space and product imagery.
- 03
Use mineral green, cream and copper instead of generic pink.
Deliverables
A usable system, not a single isolated image.
- 019-post social grid
- 026 reusable content pillars
- 03Colour and publishing rhythm guide
Next project
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