Sample project 05 · Restaurant / café
Hand-drawn social set featuring Mèo Mơ
Six playful illustrations introduce signature dishes, breakfast, new items, café atmosphere and booking in a distinctive visual voice.
Project analysis
Design begins with the problem.
Replace generic food templates with an ownable illustration system that still keeps the menu central.
- Audience
- People comparing the offer and deciding whether it fits their needs.
- Problem
- Replace generic food templates with an ownable illustration system that still keeps the menu central.
- Strategy
- Develop a warm hand-drawn mascot language.
- Success criteria
- The system communicates clearly and delivers 6 social posts, mascot and illustration rules, reusable text and layout system.
Project process
Six steps from inputs to handoff.
Every step has an objective and approval point. Production does not move forward while critical information remains unconfirmed.
- 01
Collect inputs
Review source materials, required channels, rights and practical constraints.
- 02
Define the problem
Replace generic food templates with an ownable illustration system that still keeps the menu central.
- 03
Approve direction
Develop a warm hand-drawn mascot language.
- 04
Build the key example
Give every post one commercial or emotional role.
- 05
Expand and quality-check
Keep food recognisable and information easy to scan.
- 06
Approve and hand off
Export and organise: 6 social posts, Mascot and illustration rules, Reusable text and layout system.
Design decisions
Why this direction works.
The visual system is tied to a real communication job, not a style chosen in isolation.
- 01
Develop a warm hand-drawn mascot language.
- 02
Give every post one commercial or emotional role.
- 03
Keep food recognisable and information easy to scan.
Deliverables
A usable system, not a single isolated image.
- 016 social posts
- 02Mascot and illustration rules
- 03Reusable text and layout system
Next project
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