Sample project 02 · Homeware
E-commerce image set for a household product
A hero image and three supporting frames clarify form, handle, spout and real-world scale.
Project analysis
Design begins with the problem.
Answer essential product questions through images without relying on long captions.
- Audience
- People comparing the offer and deciding whether it fits their needs.
- Problem
- Answer essential product questions through images without relying on long captions.
- Strategy
- Use a clean hero image to establish the full product.
- Success criteria
- The system communicates clearly and delivers 1 product hero image, 3 feature-detail images, marketplace and social sizes.
Project process
Six steps from inputs to handoff.
Every step has an objective and approval point. Production does not move forward while critical information remains unconfirmed.
- 01
Collect inputs
Review source materials, required channels, rights and practical constraints.
- 02
Define the problem
Answer essential product questions through images without relying on long captions.
- 03
Approve direction
Use a clean hero image to establish the full product.
- 04
Build the key example
Use detail frames for controls and construction.
- 05
Expand and quality-check
Add one context image for scale and use.
- 06
Approve and hand off
Export and organise: 1 product hero image, 3 feature-detail images, Marketplace and social sizes.
Design decisions
Why this direction works.
The visual system is tied to a real communication job, not a style chosen in isolation.
- 01
Use a clean hero image to establish the full product.
- 02
Use detail frames for controls and construction.
- 03
Add one context image for scale and use.
Deliverables
A usable system, not a single isolated image.
- 011 product hero image
- 023 feature-detail images
- 03Marketplace and social sizes
Next project
Desk-lamp advertising banners with clear messaging ↗
Three banners separate product value, promotional offer and guidance for three light modes.